Asda Launches Asian Clothing Range

Date Published:14/09/2009

Britain’s second-largest supermarket chain Asda has announced that it is to launch a range of tradtional Asian clothing in 21 of its stores.
The thirteen-piece range has been designed in conjunction with a team in India and will be made using Indian material.
''We have the broadest socio demographic group of all the supermarkets and we wanted to offer affordable clothing suitable for all our customers […] Our ethnic food ranges in Asda have seen a 46% year on year increase during Ramadan and we're expecting huge demand in the build up to Eid and Diwali celebrations.''
The clothes are part of the George at Asda line and prices start at £7, with a complete suit selling for £26.